Strategy shaped by experience. Delivered with purpose.
With Purpose gives ambitious businesses access to connected brand, marketing and customer-growth expertise without unnecessary layers or complexity.
Meet Jemma Steel
A founder-side strategic partner.
More than 20 years across hospitality, luxury retail, brand development, marketing, sales, events, customer experience, loyalty and commercial partnerships.
For over a decade, Jemma worked alongside founders and personalities as Head of Brand, trusted strategic partner and brand guardian, leading projects across restaurants, retail, publishing, events and international partnerships.
She has led multidisciplinary teams, supported venue openings, developed campaigns and customer journeys, coordinated loyalty platform launches and managed relationships with internationally recognised hotel, retail and commercial partners.
Her strength is understanding the vision, applying commercial judgement and translating direction into clear priorities for leadership teams, agencies and partners.
A connected way of working
With Purpose is led by Jemma and supported by a trusted network across design, technology, digital, content and activation, including TLC for hospitality loyalty app delivery.
What you can expect
Clear, honest and commercially grounded advice.
A strategy built around your actual business, not a generic framework.
Senior support with the detail and follow-through required to deliver it.
Strong relationships, clear communication and practical next steps.
Actionable direction — no unnecessary noise and no strategy left unused.
Bring senior thinking closer to the business
Get clear direction, practical momentum and a partner invested in the outcome.
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