Services

Connected expertise for every stage of brand and customer growth.

Choose a focused project, ongoing retained support or fractional strategic leadership. Every brief is shaped around your commercial priorities.

01

Brand Strategy & Communication

Build the strategic foundation for a brand that is clear, credible and ready to grow.

  • Brand audits and competitor analysis
  • Positioning, purpose, mission and values
  • Audience definition and customer insight
  • Brand story, messaging and tone of voice
  • Website structure, naming and copy direction
  • Internal rollout and brand training
02

Visual Identity & Creative Direction

Jemma leads the strategy and creative direction, working with trusted design specialists to turn the thinking into a distinctive, practical visual system.

  • Logo and visual identity development
  • Rebrands and identity evolution
  • Colour, typography and image styling
  • Packaging and product presentation
  • Campaign and content art direction
  • Templates and brand implementation tools
03

Marketing, Sales & Engagement

Create activity that strengthens the brand and moves customers towards a clear commercial action.

  • Marketing and sales strategy
  • Campaign planning and activation
  • Social media direction and content pillars
  • Launch planning for venues, products and services
  • Partnerships, influencer and PR direction
  • Local-area and multi-site marketing plans
04

Loyalty, Data & Retention

Working with TLC, industry leaders in hospitality apps, With Purpose combines platform capability with loyalty strategy and practical implementation.

  • TLC app partnership, platform planning and implementation
  • First-party customer-data capture
  • Membership tiers, rewards and benefits
  • Segmentation and targeted communication
  • Staff training and launch activation
  • Performance reviews and ongoing optimisation
05

Founder, Personality & Partnership Support

Strategic brand and commercial support for founders and personalities whose reputation and opportunities must work in step with the businesses they represent.

  • Founder and personality brand positioning
  • Head of Brand and brand-guardian support
  • Comprehensive personal-brand decks
  • Brand-partnership alignment
  • Senior stakeholder and partner relationship support
06

Brand Guardianship & Founder Partnership

Senior guardianship that keeps the founder’s vision, the brand and the work of multiple teams connected.

  • Embedded Head of Brand support
  • Translation of founder direction into priorities
  • Leadership-team alignment and accountability
  • Review of communications, campaigns and creative output
  • Protection of consistency across venues and markets
07

Fractional Brand & Marketing Leadership

Senior strategic support for businesses that need experience, structure and momentum without recruiting a permanent leader.

  • Strategic planning and prioritisation
  • Leadership of agencies and specialist partners
  • Cross-functional project coordination
  • Team direction, mentoring and accountability
  • Practical 90-day, six-month and annual roadmaps

Find the right support for your next stage

Tell us where the business needs to move and we’ll recommend a practical starting point.

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